MERGE MediaPremier Digital Marketing Agency for Mortgage Industry

Are you looking for tips for mortgage loan officers in order to keep your loans moving forward? Are you struggling with your sales pitch and wondering how you can keep your clients interested?

There are so many different mortgage loan officers in today’s market who are vying for business from clients. So how do you stay above the pack? Simple, you remain consistent and open with your clients. To learn more about how you can increase your sales, continue reading below!


Salesmanship and Trust

Most people can agree that dealing with salespeople can be a daunting task, especially if their sales pitch lacks. A sales pitch that is lacking or seems predatory can turn your potential clients away, so it is essential to make sure your pitch is top-tier.

Another critical factor to keep in mind is that you want people to trust you. Building a great rapport and offering your clients the best mortgage options that fit their situation is critical.

When you receive leads, make sure you respond to their email promptly. It also may be ideal to include a video in the email to make you appear more personable and willing to help.

Success hacks for mortgage loan officers include being 100% honest with your potential customers. Transparency and making facts clear to them is one of the most powerful tools you can utilize to keep your clients on board with you.


Mortgage Loan Officer Success Tips

Another great tip to become a successful mortgage loan officer is to establish yourself as an industry expert.

Again, trust is very important, especially when your clients are trying to obtain a mortgage. People want someone who knows what they are talking about, and they want someone they can count on.


Develop an Online Presence

Social media is a great way to reach potential clients, especially those who are tech-savvy. You can utilize social media to showcase your knowledge and expertise in mortgage lending. Educating your customers on what is going on in the market and sharing mortgage shopping tips is a great way to stay connected.

Educating and interacting with your clients shows that you know what you are talking about. It also shows that you are willing to answer any questions or concerns that they may have about the lending process.

If you are going to be on social media, make sure that you are also engaging with people who interact with your videos and photos. When you respond promptly, you show your potential clients that you are easy to reach and that you will be there for them throughout the process.


Quick Responses

Quick responses and short approval times are a dream for those who are seeking to obtain a mortgage. When someone finds the house of their dreams, they are eager to start and close the process as quickly as possible.

Of course, there is only so much time in the day, and you probably will have other clients but make sure that you preface that. Creating a video or a post explaining the mortgage lending process can help even the most impatient person understand that things take time.


Close the Deal

Many mortgage officers don’t understand that a term sheet doesn’t necessarily close the deal. When you have a prospect, you must ask them to take the loan offer.

If the client is not ready to refinance or purchase that home, that is okay. Just make sure that your client calls you if they change their mind or have any questions about the term sheet that you presented them.


Client Scheduling

In a perfect world, potential clients will be able to communicate with you during your business hours. We all know that this is more of a wish and dream than the actual reality of potential clients. Some people can meet and speak with you between the hours of 9:00 A.M. and 5:00 P.M., but that isn’t true for everyone.

Be prepared to make meetings and take calls outside of your business hours to accommodate your customers. If you can’t, you can also create a video response that your clients can watch on their own time.


Multiple Touchpoints

It would be great to close the deal within a day of meeting your clients, but that isn’t always the case.

Trying to push for someone to accept you as their mortgage lender in a short amount of time can result in you losing them as a client. You will need to anticipate that it will be a prolonged process with multiple meetings and phone calls to make sure that you meet your client’s needs and questions.


Follow up in Writing

It is always great to send a follow-up email to ensure that you are at the top of your client’s mind. It is essential to send follow-up emails only when it is most appropriate to do so. There are plenty of opportunities to send these emails. You can send them when thanking them for the lead or after an important meeting.


Mortgage Loan Officer Leads

Finding leads that can generate a large amount of business is important to meet your bottom line. We here at Merge Media understand how important your time is and how frustrating it can be when you are in contact with unqualified buyers.

We created our company specifically for mortgage loan officers, and we have developed top-producing mortgage loan officer secrets that are guaranteed to make you successful. To learn more about us and our process, contact us now!