There are four stages involved in the sales funnel process:
Awareness – this is where your potential customers learn about your product or service. If you’re good with qualifying mortgage leads, moving them down to the next step of the funnel should be a cinch.
Interest – this stage involves making them realize they have a problem and you have the solution to it.
Decision – armed with enough information about your product or service, your potential customers, would decide to buy or not buy your product or service.
Action – if the customer didn’t sign up, you can keep nurturing the lead until it converts to a sale.
This article discusses effective tips to help you build a credit repair sales funnel for your credit repair business.
Know Your Target Audience
Before you start to create your sales funnel, it’s essential to be very clear about who your target audience is. Where are they located? How old are they? How will you find them? It’s crucial to answer these questions to help you determine what strategies would work best for your target market.
Knowing your target market helps you focus your marketing efforts and resources on this particular group. That way, you’re generating leads efficiently and effectively. Ensure that you know what problems they are facing and how you can provide the best solutions.
As soon as you can determine who you will be selling to, the next step is to build buyer personas. These are your ideal customers based on available data and research. Building buyer personas can help you focus your time only on qualified prospects. It would not be wise to pursue a prospect you know would not convert to a sale. With a buyer persona, you’ll be able to attract quality leads.
Market Your Services
One of the essential steps in creating a sales funnel for your credit repair business is your mortgage marketing campaigns and how to generate traffic for your website. Marketing is crucial as it’s the only way to let your target audience know that you have a product or a service.
You may have the best innovative product in the market, but making a sale would be impossible if no one had heard of it.
So gather your marketing team now and make a strategic plan on effectively reaching out to your target audience, attracting them to your website, keeping them interested, and finally converting them to a sale.
For your credit repair business, it would help to launch a professional website. Also, make sure that you have social media business pages and you take time to grow these pages. Today, about 54 percent of users would search for products on social media. A customer would likely believe a business with a massive social media following over a company that doesn’t even post updates.
When marketing, it’s best not to put all your eggs in one basket. Consider trying different marketing strategies to help you determine what works. You’ll know which methods are effective when you measure your success. It’s best to have certain marketing metrics that you should track to help you qualify leads and find out what strategies are helping you generate more revenue for your credit repair business. It would also help to work with professionals who know the market more than you do.
How SEO can help with marketing:
You can generate more traffic to your website and attract the right audience by knowing what keywords your potential customers search in Google. Then, optimize these keywords to get better rankings in the Google search engine results pages.
PPC campaigns, social media marketing, influencer marketing, and guest postings are a few strategies you can try.
The goal of SEO is to be on the first page of the SERPs to generate more traffic to your website. The more traffic you can generate, the more chances of generating more revenue for your credit repair business.
Connect With Your Audience
Publishing high-quality and relevant information can help you get better rankings and also help keep customers glued to your site. As much as possible, provide valuable data to your potential customers to build credibility and trust. If they reach out to you, ensure that you take time to address questions or concerns.
Work on building solid customer support to attract and retain more customers. As much as possible, always engage with your audience, especially on your social media platforms. If possible, consider investing in a CRM or Customer Relationship Management system to automate everything. It’s easier to track customer and prospect data and customer interactions with a CRM in place.
Having a CRM can also help you manage your leads better. You’ll know which leads are ready and which ones still need more nurturing.
Close More Deals
The final step to the sales funnel is in converting a good lead to a sale. The best way to do this is by creating a sense of urgency with your prospects. You could try giving them a good deal, and the only way to get the deal is when they close today. Establishing urgency can work so long as you stay firm. As much as possible, never accept a no for an answer from them. Make sure that you know how to address objections. Also, always be closing. As soon as you have provided them with enough information and think that the customer is ready, always ask for the sale.
Contact Merge Media
We help mortgage loan officers acquire more leads and close more deals every month. Our team is committed to helping you generate 10x your monthly revenue with our effective system in place. Contact us today for a demo.