by Scent Jimenez | Nov 1, 2021 | Blog
What Is a Mortgage Sales Funnel? A home buyer or mortgage sales funnel describes the journey customers go through until their final purchase. This sales funnel divides into multiple stages or steps, with the final step culminating in the product’s sale. The...
by Scent Jimenez | Nov 1, 2021 | Blog
There are four stages involved in the sales funnel process: Awareness – this is where your potential customers learn about your product or service. If you’re good with qualifying mortgage leads, moving them down to the next step of the funnel should be a...
by Scent Jimenez | Sep 23, 2021 | Blog
Being a good leader requires far more than a title. No matter what industry you work in, people look to a leader for guidance, solutions, and support. It’s not about telling people what to do – it’s about knowing how to do things and sharing your...
by Scent Jimenez | Sep 23, 2021 | Blog
Most people are suspicious of salespeople because they know their intentions are mainly to make money on sales. It’s difficult for people to let their guard down and be receptive to most sales techniques. As a result, experienced salespeople are familiar...
by Scent Jimenez | Sep 23, 2021 | Blog
To be the best in the mortgage industry, what are the top-producing loan officers doing? Taken from the mouths of the experts, here are 6 insider tips that top Mortgage Loan producers are using to pave their way to success. There is an infinite number of mortgage loan...
by Scent Jimenez | Sep 23, 2021 | Blog
One of the main principles of influence is creating scarcity and limited availability. We can see this principle being applied in selling everything from cars to insurance and mortgage plans. If you want to be successful at your sales job, you’ll need to master...
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